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Plain-language explanations of the bookkeeping and metrics questions SaaS founders run into most.

  • Why your Stripe payouts don't match your revenue

    Stripe payouts are net of fees, refunds, and disputes and arrive on a delay, so they rarely equal your sales. Here's how to reconcile Stripe to your books with a clearing account.

    Last reviewed 7 October 2026

  • Deferred revenue for SaaS: what happens when a customer pays annually

    When a customer prepays for a year, you receive the cash now but earn the revenue month by month. How deferred revenue works, and how ASC 606, IFRS 15 and FRS 102 approach it.

    Last reviewed 7 October 2026

  • MRR vs revenue: why your dashboard and your P&L disagree

    MRR measures the recurring subscription value you're running at; revenue measures what you earned in a period. Why the two differ, and how to reconcile them each month.

    Last reviewed 7 October 2026

  • Cash vs accrual accounting for SaaS: which one your startup needs

    Cash basis records money when it moves; accrual records revenue when earned and costs when incurred. How each treats annual plans and prepaid costs, and when SaaS companies switch.

    Last reviewed 7 October 2026

  • Burn rate and runway: how to calculate them from your own books

    Gross burn, net burn, and runway explained with a worked example, plus the common mistakes that make SaaS runway look longer than it really is.

    Last reviewed 7 October 2026

  • Churn, CAC and LTV: getting the inputs right

    How to calculate customer churn, revenue churn, CAC, and LTV for a SaaS business, and the bookkeeping errors that quietly make LTV:CAC look better than it is.

    Last reviewed 7 October 2026

Looking for a quick definition? See the SaaS accounting glossary.

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