Ayman Fatima
Founder
The SaaS Ledger
I’m an ACCA Affiliate and accounting professional with experience across bookkeeping, accounting operations, financial reporting, forecasting, and financial analysis.
I founded The SaaS Ledger to build a bookkeeping and accounting practice focused specifically on SaaS and subscription businesses.
SaaS companies have financial challenges that don’t always fit neatly into traditional bookkeeping. Subscription payments, Stripe and other payment platforms, deferred revenue, recurring revenue metrics, and financial reporting all need to work together if founders are going to trust their numbers.
That’s the problem I’m interested in solving.
Why SaaS?
A SaaS founder can look at several numbers that appear to describe the same business — Stripe revenue, accounting revenue, MRR, ARR, cash balance — and discover that they don’t actually tell the same story.
That’s where good SaaS bookkeeping becomes more than categorizing transactions.
At The SaaS Ledger, I focus on the connection between:
Subscription data → Payment platforms → Accounting records → SaaS metrics → Financial decisions
The goal is simple: help founders understand and trust the numbers behind their business.
What I Bring
My professional background combines accounting with financial analysis and data.
Accounting & Bookkeeping
Experience with:
- Bookkeeping and account reconciliations
- Month-end close
- Financial reporting
- Accounts payable and receivable
- Payroll reviews and accounting controls
- QuickBooks Online
- Xero
Financial Analysis
My work has also involved:
- Cash-flow forecasting
- Financial modelling
- KPI reporting
- Management dashboards
- Budgeting and forecasting
- Financial analysis
- Power BI and data visualization
This combination matters because bookkeeping should ultimately produce information that helps a founder make better decisions — not just a ledger that is technically up to date.
Building a SaaS-Focused Practice
The SaaS Ledger is intentionally focused on SaaS and subscription businesses.
I’m building deeper expertise around the financial issues that matter most to SaaS founders, including:
- Subscription and payment reconciliation
- Stripe and SaaS payment workflows
- Revenue and deferred revenue
- MRR and ARR
- Churn and customer metrics
- Gross margin
- Cash flow and runway
- SaaS financial reporting
- Investor and due-diligence readiness
I don’t believe founders should have to choose between clean books and useful financial information.
Your accounting records should provide a reliable foundation for understanding how your SaaS business is performing.
The Philosophy
Your Stripe balance isn’t your revenue.
Your MRR isn’t your accounting revenue.
Your bank balance isn’t your runway model.
And a QuickBooks file that looks tidy doesn’t necessarily mean your SaaS numbers are reliable.
The job of a good bookkeeping system is to make the underlying financial data dependable — and then make that data useful to the founder.
That’s what I’m building The SaaS Ledger around.
A Practical, Founder-Focused Approach
I work with founders who want more than someone who simply categorizes transactions at the end of the month.
The focus is on understanding how the business actually works, how money moves through the payment and accounting systems, and whether the resulting financial information makes sense.
Where appropriate, that means looking beyond the general ledger and asking questions such as:
- Does Stripe reconcile to the accounting records?
- Does recognized revenue make sense relative to subscription activity?
- Does MRR reconcile to the underlying customer data?
- Are COGS and operating expenses classified appropriately?
- Can the financial statements support the decisions the founder is making?
- Would the books stand up to fundraising or due diligence?
Let’s Make Your Numbers More Trustworthy
If you’re building a SaaS business and want bookkeeping that understands the relationship between your subscription data, accounting records, and SaaS metrics, I’d be happy to talk.
The SaaS Ledger
SaaS bookkeeping and financial operations for founders who want to trust their numbers.
